I-Tech

Facebook slims down

Facebook is testing out a pared-down “Lite” version in an aggressive move to attract more content-sharing. It comes a day after the company launched a real-time search and bought FriendFeed, showing that the company is incredibly focused on moving into the real-time space. The service is in beta testing and invites were sent to specific users. (The photo comes from Twitter and was spotted TechCrunch.)

The Lite version also emulates a bit of Twitter’s spartan look. If Facebook wants to be a social search engine, it can’t let Twitter dominate shared content. It has to be dead-simple for users to share videos, blog posts and comments. Then the company has to collect as much data as possible so that when you do searches, the results highlight timely and relevant activity from your friends and others in the social network.

Here’s Facebook’s comment:

We are currently testing a simplified alternative to Facebook.com that loads a specific set of features quickly and efficiently. Similar to the Facebook experience you get on your mobile phones, Facebook “Lite” is a fast-loading, simplified version of Facebook that enables people to make comments, accept Friend requests, write on people’s Walls, and look at photos and Status updates.  We are currently testing Facebook Lite in countries where we are seeing lots of new users coming to Facebook for the first time and are looking to start off with a more simple experience.

This evening, the test was temporarily exposed to a larger set of users by mistake.  We have not opened up access to lite.facebook.com to all users at this time.  People who are not part of the test and are trying to access “Lite” will be directed to Facebook.com as usual.

This is a good move: about a year or two ago, I started using the site less frequently because the privacy controls were overwhelming; sharing photos and links was fairly slow compared to other services I was using. If Facebook Lite works out, it may encourage other users to move sharing activity back to Facebook.

Source: VentureBeat

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Facebook Acquires FriendFeed

Facebook has acquired FriendFeed, we’ve learned. We’re gathering details now.

At this point details on the acquisition are still very sparse, but it’s clearly a good match. Over the last year or so, Facebook has “borrowed” quite a few features that FriendFeed popularized, including the ‘Like’ feature and an emphasis on real-time news updates.

Obviously Facebook has already built out some of FriendFeed’s functionality so there is some overlap, but there are still numerous ways FriendFeed beats out Facebook’s News Feed setup. One of these is the way stories are ‘floated’ to the top as new users comment on them. And FriendFeed’s system is truly real-time, unlike Facebook’s feed which users have to manually refresh.

But the biggest win here for Facebook is the FriendFeed team, which includes an all-star cast of ex-Googlers. Perhaps best known of these is Paul Buchheit, who is responsible for creating Gmail, pioneering some of Google’s early (and incredibly lucrative) advertising products, and coining Google’s “Don’t be evil” motto. Other ex-Googler co-founders include Bret Taylor, Jim Norris, and Sanjeev Singh.

And so begins the next step in Facebook’s assault on Twitter.

Update: Be sure to check out our interview with Facebook VP Products Chris Cox and FriendFeed co-founder Bret Taylor, where they share their thoughts on the future of FriendFeed and its integration into Facebook.

Update:
FriendFeed has just posted a note to their blog confirming the announcement. FriendFeed’s Bret Taylor writes that the site will continue operating for the time being, but that the company is still “figuring out its longer-term plans for the product”. Likewise, the API will continue to function for the time being.

Update 2 :: Facebook has just issued the following press release:

PALO ALTO, CALIF.—August 10, 2009—Facebook today announced that it has agreed to acquire FriendFeed, the innovative service for sharing online. As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product teams.

“Facebook and FriendFeed share a common vision of giving people tools to share and connect with their friends,” said Bret Taylor, a FriendFeed co-founder and, previously, the group product manager who launched Google Maps. “We can’t wait to join the team and bring many of the innovations we’ve developed at FriendFeed to Facebook’s 250 million users around the world.”

“As we spent time with Mark and his leadership team, we were impressed by the open, creative culture they’ve built and their desire to have us contribute to it,” said Paul Buchheit, another FriendFeed co-founder. Buchheit, the Google engineer behind Gmail and the originator of Google’s “Don’t be evil” motto, added, “It was immediately obvious to us how passionate Facebook’s engineers are about creating simple, ground-breaking ways for people to share, and we are extremely excited to join such a like-minded group.”

Taylor and Buchheit founded FriendFeed along with Jim Norris and Sanjeev Singh in October 2007 after all four played key roles at Google for products like Gmail and Google Maps. At FriendFeed, they’ve brought together a world-class team of engineers and designers.

“Since I first tried FriendFeed, I’ve admired their team for creating such a simple and elegant service for people to share information,” said Mark Zuckerberg, Facebook founder and CEO. “As this shows, our culture continues to make Facebook a place where the best engineers come to build things quickly that lots of people will use.”

FriendFeed is based in Mountain View, Calif. and has 12 employees. FriendFeed.com will continue to operate normally for the time being as the teams determine the longer term plans for the product.

Financial terms of the acquisition were not released.

Source: TechCrunch

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